Platforms Used: Google Search, Meta Ads, Pinterest Ads, Website CRO
Goal: Strengthen brand recall, reduce CPA, and scale e-commerce sales.
A lifestyle furniture brand wanted to increase market share and improve ROI from ads. The brand had low recall and performance was inconsistent due to irregular creative testing and lack of SEM strategy.
Rising CPMs and CPCs due to competition
Weak product discoverability
Limited creative formats
Poor user flow on mobile
Low branded search volume
Identified gaps in keyword coverage.
Built 150+ keyword variations around brand + category terms.
Structured ad groups for sofas, tables, chairs, decor items.
Improved CTR using emotional & benefit-driven headlines.
Lifestyle shots showing products in real homes.
Video walkthroughs of furniture.
Introduced carousel ads with top sellers.
Tested different price points and EMI messaging.
Added 360-degree product views.
Improved image quality.
Introduced shipping timelines & warranties.
Added AR/visualizer for selected products.
GA4 setup for add-to-wishlist, compare-product, customization options.
Identified drop-offs on mobile → redesigned mobile-first layout.
CPA reduced by 38%
ROAS improved to 4X
Brand search increased by 25%
Bounce rate dropped by 18%
Time on site improved by 32% due to higher engagement
