Platforms Used: Google Shopping, Meta Ads, Email/SMS Automation, Server-Side Tracking
Goal: Reduce CPA, increase ROAS, improve retention, scale through behavioral analytics.
A supplement brand struggled with overpriced acquisition costs and low repeat purchase rates. Tracking was missing key events, leading to misreporting in ad platforms.
Incomplete attribution causing underreported conversions
Over-dependence on discounts to drive sales
Low lifetime value of customers
High cart-abandonment rate
No replenishment or recurring purchase system
Implemented server-side GTM for reliable data capture
Set up GA4 with advanced events (scroll, view_item, add_to_cart, purchase)
Repaired attribution issues causing underreported conversions
Built dashboards for SKU-level & cohort performance insights
Shopping campaigns segmented by margin, bestsellers & product type
Meta ads focused on education + ingredient benefit positioning
Dynamic retargeting for repeated visitors & high-intent users
Added trust badges (certifications, lab-tested claims, ingredients)
Introduced subscription options for recurring purchases
Built product bundles (immunity, energy, detox, wellness)
Added exit-intent popups and sticky CTAs to boost conversions
Added flows: replenishment, win-back, cart abandon, upsell
Optimized sequences based on purchase cycle (20–25 days)
Provided educational content to build trust.
CPA reduced by 32%
ROAS increased to 5X
Retention rate increased by 18%
AOV improved by 25% through bundles & subscriptions
Scaled sales sustainably without discount dependency
