Platforms Used:Google Search, Performance Max, Meta Retargeting, Merchant Center
Goal: Scale revenue efficiently, boost brand recall, reduce CPA, improve product page conversions
A fast-growing electronics retailer wanted to scale nationwide but was limited by high CPAs & low ROAS. Their SEM strategy was weak, resulting in high competition costs. Product pages didn’t convert well despite high traffic.
CPA rising due to competitors bidding aggressively
Underutilized SEM & brand search
Weak product page trust elements
Low impression share on high-intent keywords
Poor tracking and attribution issues
Created keyword clusters around brand name + product categories (e.g., “brand x headphones”, “brand x smart device”).
Optimized ad copy for relevance, improving Quality Score.
Added ad extensions: price, offers, reviews, store benefits.
Rebuilt Merchant Center feed: better titles, attributes, GTINs.
Separated margin-heavy SKUs for focused scaling.
Created 40+ variations and tested hooks, CTAs, colors, and messaging.
Installed enhanced conversions for accurate tracking.
Improved product pages with trust badges, EMI options, delivery estimates, warranty banners.
Increased visibility of customer reviews and support icons.
Added sticky CTAs on mobile.
Implemented custom events to track scroll depth, button clicks, compare-product behavior.
Identified drop-offs in “shipping info” section → simplified layout.
CPA reduced by 35%
CPA decreased by 30%
Conversion rate improved by 38%
Brand search volume increased by 22%
Revenue scaled without proportional increase in ad spend
